Journal of islamic marketing is available as part of an online subscription to the emerald marketing ejournals collection. Journal of islamic marketing uae islamic banking promotional strategies. Journal of islamic marketing nonmuslim consumers perception toward purchasing halal food products in malaysia article information. Bakr ahmed alserhan the editor of journal of islamic marketing in the united arab emirates university in alain. What is islamic marketing of concerts, music albums, websites containing music etc. Journal of islamic marketing effect of islamic values on green purchasing behavior malihe siyavooshi, abdullah foroozanfar, yaser sharifi, article information. Jima tackles the nuances associated with muslim consumption patterns, doing business in muslim markets, and targeting muslim. The international journal of islamic marketing and branding from inderscience publishers lays the foundation and advances islamic marketing as a new. Journal of islamic marketing the indonesian government introduced the islamic bank in 1991 by establishing bank muamalat.
The marketing mix, commonly referred to as the four ps product, price, place and promotion. Emerald journal of islamic marketing information author. In order to greet the tourist from asean countries. Journal of islamic marketing the relationship between islamic marketing ethics and brand credibility. The journal identifies the features of the islamic framework of international marketing practices and ethics. Islamic marketing ethics and its impact on customer.
On the 29th to 30 november in 2010, practitioners like scholars, academics, policy makers and managers met in kuala lumpur, malaysia to discuss islamic marketing and branding at the 1st international conference the journal of islamic marketing was launched in 2010, and it lays the foundation of islamic marketing as a new discipline. The journal of islamic marketing is committed to an initial decision on a research article within four months from the date of assigning a referee to the paper. Abstract no significant work has been done on the subject of islamic marketing and for the same reason we cant even find a proper definition of it in any book or on any website. The impact of islamic based relationship marketing to the.
Riphah centre of islamic business rcib, riphah international university riu, has taken a step forward to provide a platform for research and publication on islamic business and management in the name of the journal of islamic business and management jibm eissn. Business ethics, islamicmarketing mix, islamic ethics, religion and business. The global muslim market is now approximately 23 percent of the worlds population, and is projected to grow by about 35 percent in the next 20 years. Journal of islamic marketing a study on the mediating role of halal perception. Journal of islamic marketing does gender differences play any role in intention to adopt islamic mobile banking. Journal of islamic marketing, 20 volume 4, issue 1.
Since the muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these. Mandated to become the leader in the field, it provides the international marketing community with uptodate research on all aspects of islamic marketing and the islamic market. To celebrate the 30th anniversary of the publication of the journal of islamic studies, an international conference on the topic of islamic studies today is being held at the oxford centre for islamic studies in oxford on the 27th and 28th september 2019. International journal of academic research in business and social sciences february 2015, vol. Consumers understanding, awareness and familiarity with the food that they consume are determined by individual, social and environmental factors including marketing, information. Pdf this paper proposes viable shariah based alternate solutions to the privatization dilemma. Murad alnashmi, abdulkarim abdullah almamary, 2017 the relationship between islamic marketing ethics and brand. Introduction ariff 2014 notes that, although the literature on modern islamic banking and finance ibf dates back more than a halfcentury, the practice of ibf is still in its infancy, and some common practices of islamic banks are. Idris abstract with the collapse of many organizations, many researchers are increasingly paying attention to such phenomenon. Journal of management and marketing research role of relationship marketing, page 2 1.
No doubt it is an emerging field and it will take a long time to realize its full potential. Islamic business ethics can be a determinant of relationship marketing in the business performance of islamic banking. The muslim consumer and islamic marketing marketing. For more information, please email email protected or visit the emerald marketing ejournals collection page. The journal of emerging economies and islamic research jeeir is an international refereed online journal, published by the faculty of business and management and uitm press, universiti teknologi mara, shah alam, malaysia. International journal of management and business research ijmbr international journal of management and business research ijmbr is an open access quarterly free charge publication as a noncommercial publication of graduate school of management and economics, science and research branch, iau. The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a halal product.
Journal of islamic marketing religiosity moderates the relationship between egodefensive function and attitude towards advertising shaizatulaqma kamalul. An islamic perspective 109 sake of the worldly gain, obeying wife other than mother, approaching friend and distancing father, making noise in mosques, when the sinner ones rule people and the leader is the lowest one, when a man is honored due. Journal of islamic marketing religiosity moderates the relationship between ego defensive function and attitude towards advertising shaizatulaqma kamalul. Journal of islamic marketing, emerald group publishing limited.
Consideration of the nature of halal and food safety. In the muslim market, businesses are expected to operate in compliance with syariah or islamic principles, especially in conducting their marketing strategy. Download journal of islamic marketing researchgate book pdf free download link or read online here in pdf. This is an academic journal, so you may be able to find it at your localuniversity library. Journal of islamic economics management and business. This book analyzes the current islamic marketing environment. Pdf the new wave of transformational islamic marketing. The journal publishes research papers in the fields of islamic banking and finance, islamic business, islamic marketing, human resources management, marketing, financial management and so on.
Emerald international journal of bank marketing information. Thus, the share of muslims in total global poverty pool is almost twice as much as their share in total global population. Apart from conventional marketing strategies, the islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing. Understanding the halal concept and the importance of. Do religious beliefs help produce more ethical organizations and consumers. Iium promotes research and education by efficiently coordinating the publication of research projects. The journal of islamic studies is a multidisciplinary publication dedicated to the scholarly study of all aspects of islam and of the islamic world. Indiana university press journal of islamic and muslim. Feb 12, 2015 apart from conventional marketing strategies, the islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing.
Iium journal publication is the publishing arm of the international islamic university malaysia iium. The effects of marketing mix on consumer satisfaction. Islamic marketing and highlights the dangers of an essentialist perspective. Pdf journal of islamic marketing the challenges of. This journal is a member of and subscribes to the principles of the committee on publication ethics. Pdf journal of islamic marketing nonmuslim consumers. Ethics and ethical theories from an islamic perspective. Third we conceptualize the role of relationship marketing to competitive marketing strategy. Journal of islamic marketing, 20 volume 4, issue 1 emerald group publishing ltd islamic marketing a challenger to the classical marketing canon. Journal of islamic economics, management, and business is a scientific journal in the field of islamic economics studies published twice a year by the program of magister of syariah economics, faculty of islamic economics and business uin walisongo semarang. Islamic banking, islamic finance, bitcoin, virtual currency 1. Pdf journal of islamic marketing aqma sha academia. There is a lack of published literature from the islamic perspective on marketing ethics applicable to banking system. Ijimb lays the foundation for and advances islamic marketing as a new discipline.
Read principles in halal supply chain management, journal of islamic marketing on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. Read online journal of islamic marketing researchgate book pdf free download link book now. Ijmbr journal has been indexed in the wellknown world databases such as scopus and. Journal of islamic marketing researchgate pdf book. It provides a framework and practical perspectives for understanding and implementing the islamic marketing code of conduct. The organization is a partner of the committee on publication. Principles in halal supply chain management, journal of. Two hypotheses were constructed accordingly and a questionnaire was constructed with several appropriate parameters using islamic brands and islamic marketing practices. Launched in 2010, journal of islamic marketing jima was the first journal dedicated to investigating marketings relationship with islam, in theory and practice, across muslim majority and minority geographies. All books are in clear copy here, and all files are secure so dont worry about it. Pdf purpose the purpose of this paper is to encourage a critical dialogue within the realm of journal of islamic marketing. Wilson,university of greenwich, london uk john grant,authorofnew marketing manifesto,andgreen marketing manifesto corresponding author dr jonathan a.
Correlation consequences presented show that there is significant positive relationship between design and islamic marketing. What is islamic marketing global journals incorporation. Islam, islamic marketing, marketing, markets, critical perspective, orientalism, selforientalism introduction the idea of writing this manuscript emerged from a meeting i had with dr. Introduction religion is one of the most influential social institutions that is significantly associated with peoples attitudes, values and behaviours. International journal of islamic marketing and branding ijimb. The purpose of this study is to examine the link between research and practice within the context of islamic marketing im, an issue which is controversial in the. Toward a comprehensive understanding of islamic marketing. International journal of management and business research. In 2008, the government introduced the enactment of act no. Introduction the purpose of competitive strategy is to achieve a sustainable competitive advantage.
In the certain population there are 65 womens are chosen randomly. Journal of islamic banking journal of islamic banking. Journal of islamic marketing examining the effect of tv advertising appeals on brand attitudes and advertising efforts in iran davood feiz meysam fakharyan mohammad reza jalilvand marzieh hashemi article information. Creating a global islamic business provides a complete guide to building brands in the largest consumer market in the world. This study aims to examine the influence of travel motivation on destination. Role of relationship marketing in competitive marketing. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. This ensures that requests from third parties to reproduce articles are handled efficiently and consistently, and will allow the article to be as widely disseminated as possible. The issue of marketing ethics in islamic banking perspective is an under researched area. Thus, this policy has increased the number of islamic.
This study is designed to fill in the gap and its main objective is to. International journal of bank marketing is available as part of an online subscription to the emerald marketing ejournals collection. Second we lay out the framework of competitive marketing strategy and delineate the position of relationships. To promote and contribute to the development process of islamic finance by providing a platform for new perspectives and themes through regular research publications with a view to imparting topquality accredited and recognized islamic finance knowledge and education. Welcome to the international islamic marketing association iima, the organization at the forefront of the development of the theory and the humane practice of marketing in the muslim world and beyond.
Fourth we empirically test the role of relationship marketing. Islamic publications islamic magazines and journals. Despite the importance of the halal cosmetic market for both producers and consumers, the existing literature focusses on halal. This article aims to clarify the needs in forming theoretical framework for islamic marketing with focus on two things of firstly the accuracy of the available approach in islamic point of view and secondly the current situation of islamic marketing in terms of the concept, theory, model as well as the approach. The journal under its previous name economic bulletin was first published in. In the study, first we examine the nature of relationship marketing. The international journal of islamic thought ijit is an internationally refereed online journal eissn 22896023 and printed journal issn 223214 jointly published by the department of theology and philosophy, national university of malaysia universiti kebangsaan malaysia and the international society of muslim philosophers and theologians isompt.
It is a condition of publication in the journal that authors grant an exclusive licence to the oxford centre for islamic studies. To celebrate the 30th anniversary of the publication of the journal of islamic studies, an international conference on the topic of islamic studies today is being held at the oxford centre for islamic studies in oxford on the 27th and 28th september 2019 find out more and register your attendance. The principles of islamic marketing fills a gap in international business literature covering the aspects and values of islamic business thought. International journal of islamic marketing and branding. Thus, this study discusses how marketing mix product, price, place and promotion influences customer satisfaction from islamic perspectives and why it is necessary for the consumers. Many studies have examined the influence of travel motivation on destination preferences. Davood feiz meysam fakharyan mohammad reza jalilvand marzieh hashemi, 20,examining the.
Journal of islamic marketing the challenges of islamic branding. In an era when there is an increased and renewed emphasis on teaching and learning business ethics, the highly pertinent question being raised is the role of faith and religious beliefs on business practices. Launched in 2010, journal of islamic marketing jima was the first journal dedicated to investigating marketing s relationship with islam, in theory and practice, across muslim majority and minority geographies. Strategies for marketing mix of 4ps for competitive advantage the marketing mix by 4ps is a conjuration and it can only be implemented by marketing managers. The journal is published in both printed and online versions. In fact, there is a concerted effort by different circles to grasp the influence of islam on muslim consumer behaviour, including oxfords said business school, ogilvy noor and the journal of islamic marketing. Thus, adopting the islamic marketing ethics ensures that the seeds of harmony are planted and a proper order in society is provided, thereby enhancing the dignity of, and upholding the rights of human beings abul hassan and abdul latiff, 2008.